Saab logoThe logo of this world famous car manufacturer depicts a mythological bird which is also used on the official coat of arms of the Count von Skane and was used as the symbol for the Swedish province Skane, where the SAAB company was formed. | |
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SagrotanThis product is a popular and well regarded disinfectant by Schuelke & Mayr that began in 1889 to fight against the bacteria of Cholera. The logo was initially developed in 1913 by combining the first syllable of Latin word "sanus" meaning "health and welfare" with the first three letters. The image of the Greek goddess Hygieia is also used to represent health and well-being. | |
Shell logoThis company was founded by Marcus Samuel in 1897 to facilitate transportation. It was named the "Shell Transport and Trading Company Ltd." In 1904 the company had adopted a logo that depicted the image of a scallop. It is a refreshed iteration of this scallop that has been in use since 1971 as sketched by American industrial designer Raymond Loewy. | |
Sony Logo DesignThe first trademark using the SONY logo enclosed in a square box was registered in 1955. From that moment on, the logotype went through a sequence of changes. By 1960, Sony started to develop its brand identity abroad and the logo was exposed in neon in Hong Kong and New York, where it competed with well-established and famous foreign companies. Sony was the first Japanese company to post such a sign in an upmarket area of Hong Kong. Designer Yasuo Kuroki modified the logo which was quickly displayed in advertisings for Sony's miniature televisions. Later on, a design policy and corporate identity were established by a committee. A number of modifications were considered until the company decided on the current logo design. This version was introduced in 1973 and is still used today despite several proposals for introducing a new logo. In 1982, Sony launched a slogan and an additional logotype to improve the overall corporate identity. Morita thought that a catchy, brief description might be needed to complement the "S mark" logo. Soon after, the slogan 'It's a Sony!' was introduced. This catchy tandem quickly became known worldwide as a unique Sony feature. | |
South TyrolThis popular vacation spot has merged together with the national tourism body to pursue tourism dollars from around the world. This logo is designed to highlight the value of the region, which is why it is such a strong, sharp-edged and high-contrast image. The new logo is designed to radiate the passion, energy and inviting nature of the location, in particular the panorama reflects its ability to offer much to its visitors. The choice of colors is fascinating, including the use of blue to represent the freshness of the milk and the winter, the use of green representing the apples, meadows and forests, the use of red representing bacon and the wine and yellow representing sun which shines more than 300 days of the year. | |
Starbucks logoThe worldwide coffee phenomenon that is Starbucks first began in 1971 when the founders opened their inaugural store. Now there are more than 7,500 stores across the globe under the brand of Starbucks Coffee Houses, serving more than 22 million guests annually. The world famous logo represents the environment with which the company was established in the lakes area of Seattle, Washington. In addition, the logo depicting the lady and the water dates back to the old sailor tradition of transporting coffee and the coffee trade. | |
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SterlingSavings BankThis is the logo of the very first German savings bank, formed in 1778 in Hamburg. Soon after this first branch opened, additional branches were also opened in further establishments in Oldenburg, Kiel, Altona and Baden-Wuerttemberg. The logo was initially put into use in 1925 and first depicted a face. The eyes were used to form the letters of D and G. In 1948, a new logo was developed as a result of the work of an experienced poster artist Lois Gaigg, where he used the S symbol for the first time. This S symbol has been further used in the most recent iteration by designer Otl Aicher. It is considered that popular opinion is that the newer logo looks like an upside down question mark. | |
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Stussy LogoThe world famous Stussy logo is highly connected with the 80's generation of new wave beach culture. By 1980, a Californian cult surfboard shaper named Shawn Stussy decided to apply his scribbled signature logo on t-shirts that he traded along with his boards. Soon after, the clothing line extended and its modern and raw esthetic developed into an international streetwear label. Being influenced by the ideas of fashion and culture that emerged along with the changes that were made in the music scene, Stussy managed to win success. His clothing was inspired by skaters, DJ's, musicians and artists with similar tastes. Stussy exists today as a brand with worldwide independence and respect and continues to be a leader in beach culture. | |
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Superman LogoThe story of the world famous Superman logo carries overtones of history, science and arts. Jerry Siegel was the man who came with the idea of Superman and than showed the story to his friend Shuster, an aspiring artist. The symbol "S" which was used to create the logo has a lot of meaning within the bounds of American culture. "S" stands for Superman, Stopping Crime, Saving Lives, Super-Aid, but it also represents the symbol of Superman's family house on Krypton. It is important to pay more attention on to the elements of the logo, which are often ignored. The two colors of the logo bear a deep meaning. Red and yellow are the colors of RAO ( the sun-god of Krypton) and SOL refers to sunlight. On the cover of Superman 4, April 1940 the Superman logo has a black background. However, in June 1940 the studio decides to change the logo into a larger 5 sided pentagon, easier to draw and color. This new version is first drawn by Wayne Boring. Paul Cassidy would later create a new design using a larger S, tightly slammed against the shield border. Today, in spite of all the changes the logo has suffered throughout time, its fundamental details remain mostly unchanged. | |
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Tchibo Business LogoThis internationally renowned brand was created in 1949 by Carl Tchilling Hiryan, who initially sent a parcel of roasted coffee beans through the post to a customer. Following on from quick success, between 1995 through to now, the business has more than 850 sales branches where coffee products are offered for sale. The logo and business name is abbreviated from "Tchilling Hiryan" and the word "bean" - making the word "Tchibo." | |
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Texaco Logo DesignTexaco is an American oil retail brand that provides quality gasoline and is a leader in the market in performance. Texaco is known today as one of the most iconic brands around the globe. The company's original five-pointed star logo design was created in 1903. The first trademarked logo, designed in 1909, featured a red star (a reference to the lone star of Texas), leading to the advertising jingles "You can trust your car to the man who wears the star", and a green T which all over the world, means superior quality. The Star Symbol and Texaco Logotype are Texaco's major retail brand identifiers. The trademarked logo design was created by Romeo Miglietta who based his design on the colors that embellished the Italian flag. The Texaco logo was updated in 1913 and a 42-inch double-faced sign was introduced. In 1963, with the launching of the company's first corporate identification system, the circle was replaced by a hexagon. The company introduced the streamlined star symbol in 1981 along with the new System 2000 stations. Texaco updated its corporate identity in 2000, after deciding that the star symbol no longer needed the wording Texaco below it. | |
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Texas Instruments (TI) logoThis company was first created in 1930 by John Clarence "Doc" Karcher and Eugene McDermott. It was created to serve as a geographical service that used Seismology. Over time, the focus of the company moved to the production of transistors and other instruments, which is why the company became Texas Instruments in 1951. The logo depicts the outline of the State of Texas, and an outline of the initials of the company's name. | |
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zzzzz | Three M Business IdentityThis innovative and ground-breaking American company was the brain child of five successful business men in 1902. The men initially formed the "Minnesota Mining and Manufacturing Co." and, when mining showed little promise of offering them a return, they looked for further opportunities. After stumbling around looking for new products potential one of the owners coincidentally came about the idea of sandpaper. Other ingenious ideas by this company include Scotch tape and Post-it notes.Some say that 'simple is smart.' That's been one of the keys to the success of the 3M logo. 3M Red is a bold, vibrant color that makes the logo recognizable and unforgettable. Trough the time the 3M logo has gained awareness and familiarity in every corner of the world; it has become a symbol for innovative, trustworthy products and services. But it wasn't always that simple. The three "M"s come from the "Minnesota Mining & Manufacturing Company." Through the first 50 years of the company's life, logos transformed rapidly. The first appeared in 1906. Its design was complex: The company's full name and its headquarters (Duluth, Minn.) surrounded a diamond containing the term "3M Co." After this version the logo went through many changes in some cases, the oval being completely abandoned for a plain stand- alone 3M. An important phase in 3M logo evolution began in the 60's when the company hired Gerald Stahl & Associates, a New York design firm, to create a definitive logo that would connect the corporation and all its business units under a single sign. The result was a boxy, 3M with a distinctly industrial look. Things changed in the 70's as the company's focus were no longer the industrial abrasives and tapes but products for commercial and consumer markets. The result was the new 3M logo 'simple and smart': red 3 and M touching one another. The new, vibrant logo caught on like wildfire. |
ThyssenKrupp logoThe current day logo of ThyssenKrupp represents the merger of the two steel dynasties of the families Krupp and Thyssen. During 1811, the two partners built a factory for casting steel of English quality. They worked together and independently, including in 1871 when Thyssen left the business, in order to produce strap iron work. After many years and turbulent times including the Second World War, both companies continued to work together. A new logo was introduced in 1920 and was based on a circle, polygon and letter combinations. From the initial letter a "subtle T" was developed to combine with the traditional characters of the two businesses that had merged. Discussions of the managers in 1976 saw the introduction of a new logo that contained the Rhine steel elbow that you see now. This was designed to be used as a uniform symbol for the entire business and was deemed to be the "yellow signature." As the business progressed, the "yellow signature" was replaced "by the blue signature" but the colors of blue and yellow were selected as the corporate colors for the business. Introduced in 1875, the three rings represent the time that Alfred Krupps invented the forged and rolled railway wheel tire, which was patented and trade marked in 1853 in Prussia. The manufacture involved three layers positioned on top of each other. The law around trademark protection in 1874 gave Krupp the permission to develop its own logo at which time a selection of drafts were made. Hence this three ring character in a pyramid shape is interpreted as wheel tires of railway wheels and was first used in 1875. 1994 saw the end of the logo in its original form, and at that point a more modern version using black rings came into play. This new logo is not intended to replace but instead combine all of the previous facets of the logo in all its iterations. All employees of the company were recently asked to make suggestions for the development of the logo and more than 5,000 suggestions were supplied. This gave the company a strong indication of the level of commitment from its workforce. | |
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Toyota corporate logoThe Toyota logo, like the company, is widely recognized for its originality and simplicity. It has become a symbol of pioneering automotive and non-automotive products and services. The Toyota logo bears a meaningful visual identity with strong visual impact. It symbolizes the energetic transition of the company from a family business to the expansion of a worldwide company. In 1936, when Toyoda Automatic Loom Works Ltd. was launching its first passenger car, it needed a new trademark to celebrate the launch. For that purpose, a competition was held to establish a logo that would promote the company's vehicles. The design requirement of the company was to create something that will express 'the feeling of speed'. Thus, the winning logo resulted in the change of the name from 'Toyoda' to 'Toyota'. This was as the Japanese lettering of 'Toyota' gave the logo a smooth look and was also chosen because in the Japanese word 'Toyota' (eight) was considered to bring luck and prosperity. Although no longer used on products, the original Toyota logo is still used as the company's emblem. The current Toyota logo consists of three ovals: two perpendicular center ovals making a stylized "T" for Toyota and one around them symbolizing the global expansion of Toyota's technology and unlimited potential for the future. | |
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Trumpf Company LogoThis well known brand dates back to the year 1923, when Christian Trumpf and two of his business partners opened a mechanical workshop. Over the years this business grew in spades. In 1948 they opted to use the surname of one of the owners along with a spade from a deck of cards to build their brand. |
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