COMPANY LOGOS|FAMOUS COMPANY LOGOS|LOGOS|LOGOS AND ITS ORIGIN|VARIOUS COMPANY LOGOS|LOGOS AROUND THE WORLD

	I Love NY - Milton Glaser born 26. 6. 1929 in New York. 1955'74: editor and co-art director of the "Push Pin Graphic" magazine ( with Reynold Ruffins and Seymour Chwast). During the 1960s, Glaser created images of flat shapes formed by thin, black ink contour lines with color added by adhesive color films. His minimal drawing style echoed the iconography of comic books or the dynamic of contemporary Pop Art. His approach to sign and symbol is seen in the 1968 ''One Print One Painting''exhibition poster.1974: founder and president of Milton Glaser Inc., New York. The work produced at this studio encompasses a wide range of design disciplines. He re-designs numerous magazines, such as "Paris Match", "L'Express" and "Esquire". Much of his work has become internationally famous,like his Bob Dylan poster for CBS Records (1966) or the "I love New York" logo design for the New York State Department of Commerce (1973).
	IBM logo Paul Rand's trademark for International Business Machines (1956) was developed from an infrequently used typeface called City Medium, designed by Georg Tromp in 1930. This is a geometrically constructed slab-serif typeface designed along similar lines as the geometric sans serif styles. Redesigned into the IBM corporate logo, a powerful and unique alphabet image emerged, for the slab serifs and square negative spaces in the B lent a unity and uniqueness. In the 1970s, Rand updated the logo by stripping it to unify the three forms and evoke scan lines on video terminals. Wliot Noyes, IBM's consulting design director during the late 1950s wrote that the IBM design program sought ''to express the extremely advanced and up-to-date nature of its products. To this end we are not looking for a theme but for a consistency of design quality which will in effect become a kind of a theme, but a very flexible one''.
	International Paper Company The Lester Beall International Paper Company logo design, 1960. Initials, tree, and upward arrow combine in a mark whose fundamental simplicity - an isometric triangle in a circle - assures a timeless harmony. In discussing his logo for one of the largest paper manufacturers in the world, Beall wrote, ''Our assignment was to provide management with a strong mark that could be readily adapted to an immense variety of applications. This ranged from its bold use on the barks of trees to its intricate involvement in repeat patterns, carton designs, labels, trucks. In addition to its functional strength, the new mark is a powerful force in stimulating and integrating divisional and corporate identity with positive psychological effects on human relations''. The International Paper Company logo design was controversial in the design community when it first appeared: The letters I and P are distorted to make a tree symbol, and critics questioned whether letterforms should be altered to this extreme. The continuing viability of this mark since its inception indicates that Beall's critics were overly cautious.
	Isotype Movement (The) The important movement towards developing a ''world language without words'' began in the 1920s, continued into the 1940s, and still has important influences today. The Isotype concept involves the use of elementary pictographs to convey information. The originator of this effort was Vienna sociologist Otto Neurath. As a child, Neurath marveled at the way ideas and factual information could be conveyed by visual means. Neurath felt that the social and economic changes following World War l demanded clear communication to assist public understanding of important social issues relating to housing, health, and economics. A system of elementary pictographs to present complex data, particularly statistical data, was developed. Initially, the pictographs were individually drawn or cut from paper. After woodcut artist Gerd Arntz joined the group in 1928, he designed most of the pictographs. Jagermeister The logo for this popular and well known alcoholic beverage dates back to the days of noble gentlemen, hunters and, later, holy Hubertus, and is based upon the legend of Hubertus as written by Father Diethard H. Klein. This legendary tale talks about the hunters warnings to not hunt in the forest and the meadows and the fate that he suffers when he meets with the animal. The animal turns and faces him and hunter sees before him a cross placed above the antlers, with the animal offering the hunter forgiveness so that it may be set free.   Jaguar logo This brand represents the fine quality manufacture of cars PAG that were created and operated by the two founding co-owners Bill Walmsley and William Lyons in the historic and famous English seaside resort of Blackpool, where many cars were initially made to showcase in motorcycle side car parades for friends and family. In 1922 the company created the Swallow Sidecar Company, which manufactured side cars and other small vehicles. Then in 1931, they began to install engines and chassis into sporty type bodies and called these vehicles S.S. which was an abbreviation for "Standard Swallow." Following on from this in the 1930s, they then began to build engines and chassis. The professional "Jaguar" logo design was seen for the very first time in 1935 and was used on the first new style of sedan that was produced at the time - known as the S.S. 100 Jaguar. The SS abbreviation has continued in the naming of the Jaguars through to recent times, as the use of the Jaguar image.   free logo download eps   Jeep Logo Design The first production Jeep made its original debut in 1941 for military duty. Jeep vehicles have later on built their reputation as the world's benchmark for off-road versatility and capability for military and civilian vehicles. The current Jeep logo is a representation of the front of the vehicle. The logo comprises two circles representing the vertical bars and headlights symbolizing the grille in the front of the Wrangler, the icon of the Jeep brand. The closest resemblance to a logo came out in 1963 in the center of Wagoneer and Gladiator steering and hubcaps wheels. This logo comprised a circle with two red quarters, two gold quarters, and the word "Jeep" across the middle. The origin of the term "jeep" remains a mystery. Popular opinion deems that Jeep comes from "GP" which stands for General Purpose; another theory holds that the origin is a reference to a character from Popeye. An interesting thing about the Jeep logo is that it never appears on the car itself. The vehicle just has the "Jeep" name on it. The logo design is mainly used for marketing and advertising purposes.   Johnnie Walker At 15 years of age, a young and enthusiastic John Walker began to blend whisky of a fine quality in the front of his mother's shop in a small town called Kilmarnock. He continued this for some time and when he eventually passed away in 1857 this whisky was the most well-known whisky in the west of Scotland. His son Alexander protected the whisky until 1867 and moved to also protect the name of "old Highland Whisky". Further to this, his brother George introduced the "talk label" and "Black label" products and searched for appropriate logos that would match the high quality of the products. George met over lunch with Cartoonist Tom Browne, and the two men created the concept of the walking man, Walker then added in the branding sentence "Founded 1820 - Still Going Strong." It is believed that this sketch is based on a caricature of John Walker although that has been the subject of some contention in the media. Nevertheless, the professional design developed by Browne was so well accepted by Alexander and George that they added in the phrases "Johnny Walker - Keep on Walking". Iterations of this theme continue to be used today.   Junghans Logo This company is the most famous clock maker based in Germany, as a result of its world class innovations in clock manufacturing and time keeping. In 1861, Von Erhard, Franz Xaver and Hansin Schramberg in Scharzwald began production for clock parts. The parts side of the business proceeded to grow so rapidly and so successfully that the brother then decided to commence production of clocks of a superior quality and class. They began this production in 1866 under the branding of "Junghans." Some 25 years later, that brother created the logo which we see to the left, which depicts a time gear wheel and the name of the company. This logo has virtually stood unchanged for all this time.   free logo download eps