COMPANY LOGOS|FAMOUS COMPANY LOGOS|LOGOS|LOGOS AND ITS ORIGIN|VARIOUS COMPANY LOGOS

	Good Year It took Charles Nelson Goodyear five years to convert india-rubber into permanent elastic rubber. But his expensive and unsuccessful attempts at making this work only served to upset Goodyear's wife. In secret one day, Goodyear missed the burning rubber with sulphur and white lead in the furnace. The glowing heat suddenly began to transform the sticky moldable mass into a vulcanized rubber. Based on the Roman God of the Fire - Goodyear - the creator therefore called his invention "Vulcanus." While the invention was successful, it did not make him rich. After years of struggling to make ends meet, the business collapsed in 1860, and Goodyear ended up in prison, leaving debts of more than $200,000 to his family. Some 38 hours later, the Goodyear Tire & Rubber company formed and its two founding fathers, Frank Augustus and Charles Seiberling, worked tirelessly in honor of the great invention. Firstly, the company produced horse hoof pads and then moved into bicycle wheels until 1900, when they also begin to manufacture tires for cars. The logo that is used these days dates back to a statue that was found in the stately home of the Seiberling family. The statue depicted the Greek God Hermes (known by most Romans as "Mercury"), who was synonymous with what Goodyear stood for, according to Seiberling. In 1900 the company decided to develop a logo to brand its operations, and as a result they developed a wingfoot picture that would sit within the Goodyear name. That logo is virtually the same as the logo that is used today.
	Google Logo Google is known as a strong leader of the web-search industry. Its goal is to provide relevant information and groundbreaking products to its customers. It all started in 1996 as a research project by two Stanford University's students, Sergey Brin and Larry Page. The Google logo has had many different versions since its renaming from BackRub. The current official logo design of Google Inc. represents the name "Google" in logotype based on the Catull typeface and was created by Ruth Kedar. Its almost amateurish simplicity may correspond to the simplicity of the search engine. Every once in a while, the company uses various features of the logo which compliment and refer to birthdays of illustrious personalities like Leonardo Di Vinci, Albert Einstein, Edward Munch; holidays like 4th of July, Christmas, Mother's Day and specific events such as The Olympics, World Cup etc. These special modification have become known as Google Doodles and were first created by the fondaters of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000. Harley Davidson Logo & Brand Identity Harley Davidson is not only a name, but a legend. It evokes images of long highways through classic American landscape, the roar of an engine sounding like a thunder clap and the polish of chrome doing its best to imitate lightning. The history of the Harley-Davidson motorcycle began in Milwaukee in 1902, when a 21-year-old William S. Harley created a design for a one-cylinder motorcycle. A year later, in 1903, he partnered up with 20-year-old Arthur Davidson to assemble the first Harley-Davidson Motorcycle. Harley-Davidson motorcycles are distinctive in design, attract loyal customers, and hold their resale value very well compared to other vehicles. A well maintained Harley might never drop in value at all. The Harley-Davidson logo commonly referred as the "Bar and Shield" logo, was created in 1910. It became famous also because the company made a profitable side business by licensing the logo (about USD 41 million income in 2004). Interestingly, each Harley-Davidson dealership has its own shop logo with a design that says something about that dealership and sets it apart every other dealership in the world. Hoechst This logo is representative of the end of the year 1999, after the merger of Rhone Poulenc in Aventis and now, more recently, after the later merger with Sanofi, to become the Sanofi Aventis company. The first Logo (not shown here) depicts a lion laying down, holding in its right paw a coat of arms with the initials MLB, which stands for "Masters Lucius & Bruening" - the original owners and founders of the company. In 1947 the company introduced a more circular icon (not shown here) that depicts a tower and a bridge. This logo was designed to show that the company was steeped in history. It was created by famous designer Peter Behrens for the most part, with some consultation from others involved with the business. In 1951, the logo was revisited again and, while retaining the logo in its purest form, the tower was relocated to the left side of the image (shown here) and the bridge inclined upwards to the right of the circle. A further alteration occurred in 1960, as it was felt that a simple, thin round circle did not highlight the logo enough, and so at this time the surrounding box was added. The final and most recent change came in 1997, when the logo became far more abstract with a simple blue typeface of the name of the business, followed by a single blue square in the upper right corner of the logo. It was felt that this logo was far more representative of the bold and confident statements that the company wanted to make in relating to quality standards, innovation, progression and growth, as opposed to the unconventional and often misleading image projected in the previous iterations.   free logo download eps Hummer logo Hummer is the brand of sport utility vehicles (H2, H3, SUVs) and large off-road vehicles (H1), manufactured and sold by AM General Corporation - also referred to as General Motors since 1999. Hummers were originally manufactured for military use. These huge 4x4s have come to spend as much time in the limelight as in the battlefield, soon becoming the ultimate off-roaders. In 1992, AM General started out selling a civilian version of the M998 Hum-Vee or HMMWV vehicle under the brand name "Hummer". The first two Hummer models are heavy, large vehicles with complex drivelines and large engines. The H3, is smaller and geared more towards people who want an economical SUV. Hummer dealerships are built around a huge "H" that serves as supergraphic visible from highways. The best Hummer logo was that of Horch. Its H was formed to suggest the gateway of a castle or city -- an image of sturdy tradition. General Motors has been very effective in licensing the Hummer. A large number of companies have licensed the Hummer trademarks for use on flashlights, colognes, bicycles, coats, shoes, skateboards, hats,laptops, jewelry, clothing, CD players and other items. Hyundai Motor Company The Hyundai Motor Company is a South Korean company fabricating automobiles. Their vehicles are available in many countries around the globe. In 2003 HMC was the world's seventh largest car manufacturer and South Korea's largest car manufacturer. The founder of the company is Chung Ju-yung, who established the Hyundai Motor Co.in 1947. HMC was founded later in 1967. The company began to manufacture models with its own technology in 1988. Hyundai cars are often perceived as unreliable, undrivable and low-end cars, due to their build quality. Hyundai Motor Group, began investing heavily in the manufacturing, design, quality and long-run research of its cars starting in 1998, in an attempt to establish itself as a reliable brand. Hyundai is now one of the top 100 most valuable brands worldwide. The Hyundai logo appears to be an oval shaped H (symbolizing the company itself). The ellipse outline indicates the company's global expansion and the stylized, slanted 'H' is symbolic of two people (customer and company) shaking hands. The colour of the logo is called HMC Blue. Other colours also used for the Hyunday logo include HMC Gold, HMC Silver, HMC Dark Gray and HMC Light Gray.